We have three font families in our arsenal, which break down to two combinations: one for Armenian and one for English languages. Each of the typefaces has a selection of styles and weights allowing for flexibility in various communications. When applied thoughtfully, and in accordance with this guide our typefaces allow us to create a complex type hierarchy.
Utopia
Utopia qualifies as a transitional serif typeface. With a reasonably solid design, current versions of the typeface includes features such as ligatures and small capitals. It is released in four optical variants – display, headline, regular and caption text sizes – each in regular, semibold and bold weights.
Instructions for Use
- Use for English texts
- Official communication
- Titles, headlines and taglines
- Quotes
- Text highlights
- Print and Digital
Download Utopia font here
Fedra Sans
Fedra Sans humanizes the communicated message and adds simple, informal elegance. The font family comes in five weights, each accompanied by italics and small capitals.
This font supports Armenian as well as Latin alphabet-based languages which is crucial for us to maintain consistency among all of our channels.
Instructions for Use
- Use for English and Armenian texts
- Informational communication
- Body text
- Informational material
- Print and Digital
Download Fedra Sans font here
Linotype Maral
Maral is an Armenian serif typeface. Maral should be used according to same instruction as Utopia, except for it should apply to Armenian texts only.
Instructions for Use
- Use for Armenian text only
- Official communication
- Titles, headlines and taglines
- Quotes
- Text highlights
- Print and Digital
Download Maral font here